About the Garage

A key part of the American Mythos is the belief that anyone can pull themselves up by their bootstraps and succeed with enough hard work and ingenuity. Regardless if you’re in the executive suite or startup garage.

First home of world's most successful startup
Apple’s First Home

However it takes more then just ingenuity and hard work, with success heavily influenced by countless knowns and unknowns that would make Donald Rumsfeld proud. When startups successfully navigate this mix of knowns and unknowns, it propels them miles ahead of the competition. 

This is because most big companies don’t consider the unknowns most likely to beat them. They’re focused on making today’s bottom line with todays employees versus todays competitor. Examples include Nokia or Blockbuster in the 90s. However, focusing on today leads to losing tomorrow’s fight against an unknown that “can’t win”.  Examples of unknowns coming out of nowhere to dominate include Apple crushing Motorola or Netflix beating Blockbuster in the 2000s.

How can companies succeed?

Successful companies take the opposite approach – they channel their inner Rumsfeld. They obsess about the unknown and shine a spotlight into the garages to find it. These companies aren’t scared of every startup or chase every shiny idea. But they are constantly pursuing tomorrow’s “unknowns” and focusing on beating companies of any size to the punch. This pursuit keeps them pushing boundaries and staying relevant for decades, if not longer.  

Whats in it for me?

The goal of this blog is to give additional tools to these business leaders pursuing tomorrow’s unknowns. By leveraging my MBA training and startup experience I’m giving others a peek behind the garage door. This peek will have deep dives on startup thought, strategies that make them successful, and a preview into the next generation of business.  So sit back, check out our blog, and enjoy the discussion about the future of business!